The history of the birth of GEN! An interview with the developer!
The project , "No more wrinkled bags! Your unwavering partner, a long-loved business tote bag, GEN," was launched on the crowdfunding site "makuake" in June 2023!
▶Click here for a detailed introduction blog about GEN↓
GEN took a long time to develop before it was released!
We spoke to "Tsuga-chan," the craftsman who worked with the president on product development, about the history of the product's creation.
▪The overly heavy sample is complete. The result of incorporating functionality...
The first sample we finished was extremely heavy.
This business tote looks extremely simple, but when you open it up you'll find a ton of highly functional pockets inside! We put a lot of thought into the design of the inner pockets.
The inner pockets are large enough to fit a ricchyL Premium, a simeM (business card holder), and a keyt (key case), as well as a pocket large enough to hold a 13-inch laptop.
However, the completed sample had too many features added, making it heavy and difficult to carry around. 💦 So, by devising a way to add reinforcement core, we succeeded in making it lighter while still maintaining its durability !
Genuine leather business tote / GEN is here ♪
▪ The CEO's wrists are too stiff!? His elbows get caught in his bag.
The president carried the completed sample around in his own luggage to test it.
While we were using it, our president commented, "It gets caught when I take the bag off my shoulder!"
Even when the department manager, who is taller and has longer arms than the president, makes the same movement, there is no snagging...
After carefully observing their movements, it seemed that the president had stiff wrists. We thought it would be better to make the handle a little longer than originally intended, so we made it suitable for someone with stiff wrists like the president.
↓For more information on GEN, click here♪
▪ Don't miss the back of the pocket! The craftsman's attention to detail!
The president, who had actually used the product, made many small corrections, such as "Extend this by 2cm, and change this by 1cm."
We paid particular attention to the dimensions of the connection between the lining and the PC pocket.
We took special care in designing this because the inner pocket is the part that gets pulled and affects the shape of the bag.
To create a highly functional bag, we must take into consideration how each part interacts with the others, the strength of each material with its own different characteristics, and how it moves against gravity.
We also considered the parts that would be subjected to pressure when putting something inside and when carrying it, and continued with the development.
↓For more information on GEN, click here♪
▪The secret to the high quality handle is the center stitching!
The design of the handle has also changed significantly since the sample. Initially, we had planned to glue two pieces of the same savoir leather as the main body together, and attach a molded handle like the Mico L size.
However, after pursuing comfort and design, we arrived at the current style.
Considering the balance of the design, we decided to place the stitching in the center, but in order to place the stitching in the center, it would be difficult to fold the leather in a way that requires delicate technique.
However, by placing the stitching in the center, the quality of the handle is greatly improved.
The handle, which was designed with attention to detail, has a smooth feel when held, is durable, and is beautiful, resulting in a satisfying finish.
↓For more information on GEN, click here♪
No more wrinkled bags! Your unwavering partner, the long-loved business tote bag, GEN!
"Let's create a bag that will stay sharp even with continued use!"
GEN was developed by the president and Tsuga-chan!
The president also speaks enthusiastically about GEN, which was made with attention to detail, on the official YouTube channel "Kawanishi Kaban's Holiday"!
*The crowdfunding campaign has now ended. We are no longer accepting orders for GEN.
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